NOT SO PRETTY IN PINK
Not So Pretty In Pink — GANNI Campaign
This campaign reimagines femininity through the lens of juxtaposition — softer shade, with sharper edges. The look challenges the clichés of “pretty in pink,” instead framing pink as a color of strength, individuality, and irreverent style. Through playful silhouettes, unexpected textures, and a wink of irony, GANNI celebrates a new kind of pretty: one that’s bold, self-aware, and unapologetically confident.
